What is my brand design process?

1. Kickoff

Let’s Chat
I’ll schedule a short call to meet you. We’ll talk high-level about your project and the problem you’re trying to solve.

Proposal and contract
After we chat, I’ll send a proposal for the direction we’ve decided on together. Typically: 

50% payment of the project fees are required to move forward
50% payment is due after the work is completed

2. Brand exploration session

Every project starts with a conversation with you (and any stakeholders) about your background, goals, audience and competitors. We’ll discuss who your brand needs to appeal to, and what makes you unique.

I’ll summarize all the insights in a brief that will guide your identity design project.

3. Design

Moodboards
I’ll review samples of your current branding (if you have current brand guides) and your competitors’ branding to see where you’re starting from and where you can stand out. Based on the insights, I’ll gather some reference images so we can narrow in on a look and feel.  

Concepts
Next I’ll design the look and feel for your brand. It’s more effective to evaluate messaging, logo, colors, fonts, shapes, and images when they’re combined together in sample layouts. This way we can get the whole experience of the brand at once, then tweak any individual parts that aren’t contributing to the right feel.

Concepts are presented in a screensharing meeting or in person, where I explain the research and rationale behind all the decisions.

4. Refinement

Because we started with strategy in mind for the project, the proposed solutions are usually right on target. But if needed, we can tweak elements to better align with the objective.

5. Style guide & assets

Your digital brand style guide includes all the approved elements of your brand identity will be specified: strategy, logo, typography, color palette, icons, image style, example layouts, etc. You and your vendors will know how to make new materials look consistent and be recognized by your audience every time.

Branding packages

Logo Package

This should get you off the ground to start building your brand.

If you have more specific needs in mind. Let’s connect and I can create a package that will best serve your goals.